Hello!
This is Abi
Download my resume.
Profile
- Marketing Analyst with experience dashboarding & reporting, CRM management, and segmentation & testing within the entertainment, education, and non profit industries
- Working knowledge of web analytics (GA & Adobe), Alteryx, Salesforce Marketing Cloud, Power BI, SQL, and Excel.
Professional Experience
Dec 2017 – Present
Cineplex Entertainment
Analyst, Loyalty
Dec 2016 – Dec 2017
Cineplex Entertainment
Coordinator, Reporting and Data Visualization
Nov 2016 – Oct 2017
RED Academy
TA and Course Coordinator
Projects
Feb 2018 – Presnt
TimePlay Asset Valuation
Developed a research plan to asses monetary value of sellable assets for TimePlay platform. Created audiences. Analyzed results and fulfillment of incentives. Created presentation to for potential client
Nov 2018 – Present
CRM Integration
Developed a strategy to import data and develop assignment of membership program. Worked with sponsorship and marketing to ensure accurate and complete data capture and report setup
Apr 2018 – Nov 2018
Journey Results Dashboard
Built data tables in Salesforce Marketing Cloud. Facilitated import through ETL into data warehouse. Modeled data in PowerBI and created interactive visuals of results for realtime and flexible reporting.
Volunteer
Oct 2018 – Present
Lean In Canada
CRM Manager
Jan 2017 – Present
Filling The Gap
Day-of Event Assistant
Certifications
ACE Adobe Analytics BP
Alteryx Core Certified (Nov 2020)
